On May 25, 2025, the three-day "2025 Yiwu International Pet Products Exhibition" came to a successful conclusion at the Yiwu International Expo Center. The exhibition attracted a total of 31,700 visitors and 629 overseas buyers from 25 countries and regions. The on-site transaction amount reached 45.9 million yuan, an increase of 51.1% year-on-year, fully demonstrating Yiwu's platform appeal and resource integration ability as the global capital of small commodities in the pet industry chain.
Themed "Facing the World, Serving the Nation", this exhibition brings together over 600 leading pet industry factories, showcasing a comprehensive range of products across the entire industry chain, including pet supplies, food, medical care, live animals, and aquatic species. It establishes a one-stop trade matching ecosystem for the pet industry. Amidst the rising "pet economy", the Yiwu Pet Show not only reflects the current state of industry development but also signifies the future trend of the pet market towards refinement and internationalization.
Full-chain integration, connecting industries to the global market
During the exhibition, relying on its strong industrial cluster advantages and business linkage mechanism, the Yiwu Pet Show established an efficient interactive system between the exhibition site and the five zones of Yiwu International Trade City, achieving "dual connectivity" between the exhibition venue and the market. In particular, the deep collaboration with the pet (aquarium) business area has created China's largest one-stop direct sales center for pet supplies, with a total exhibition and sales area of 30,000 square meters and covering more than 30,000 types of pet products. This effectively promotes precise matching of supply and demand, accelerates information flow, enhances business efficiency, and has become an important procurement destination preferred by domestic and foreign buyers.
The exhibition serves as a platform, facilitating the transition from "traffic" to "retention"
As an important hub connecting both supply and demand, the Yiwu Pet Show places greater emphasis on "retention value" over "traffic thinking". By rationally arranging booths, optimizing the exhibition route, and introducing exhibition hall maps and signage systems, the show greatly enhances the efficiency of buyers' participation. The two overseas procurement negotiation meetings provide a "face-to-face, point-to-point" negotiation platform, effectively converting the exhibition crowd into actual orders and helping exhibitors achieve efficient transactions.
In addition, the exhibition collaborated with cross-border platforms and leading e-commerce brands such as TikTok, Temu, JD.com, Amazon, Shopee, Dewu, and AliExpress 1688. Through themed forums like "Overseas Breakout Products and Marketing Strategies" and "Optimization of Cross-border Payment Services", the exhibition provided practical paths and trend insights for enterprises to expand overseas, shared new consumption opportunities in the "It Economy" both domestically and internationally, and demonstrated the high sensitivity and resource guidance capabilities of the Yiwu Pet Show to industry trends.
Breaking field boundaries and building an immersive new industrial ecosystem
The 2025 Yiwu Pet Exhibition is not only a business platform, but also a venue where the experience economy and emotional economy are deeply integrated. The series of creative activities on site, such as "Pet T-Stage Show", "Dog Training Performance Competition", "Interactive Creepy Pets", and "Cat World Beauty Pageant", have attracted a large number of young consumers to immerse themselves in and participate. This not only enhances the fun and engagement of the exhibition, but also makes "pet companionship" a commercial symbol of emotional resonance.
The strong emergence of "new species" such as small pets, exotic pets, and reptile pets also reveals the trend of transformation and upgrading of consumption preferences in the pet industry. Pets are no longer just "companion animals", but also carriers of "personal expression" and "lifestyle". The Yiwu Pet Show accurately captures this trend and promotes the industry to develop towards a richer, more diverse, and emotional direction through the creation of emotional scenarios.
Establish industry benchmarks, standardize and lead the future
During the exhibition, the 2025 small commodity standard system opening results for the pet supplies industry were released. The pet aquarium supplies industry of Yiwu China Commodity City signed a strategic cooperation agreement with JD.com, which not only injected new momentum into the industry, but also marked the leap of Yiwu Pet Show from a "display platform" to a "standard setter" and "industry promoter". It is reported that as of the first quarter of this year, JD.com supermarket's pet business has 3.5 million registered users and more than 40 million transaction users. The two parties will work together to integrate industrial chain resources, empower merchants to expand the market, and bring more cost-effective and reliable quality pet products to consumers.
From Yiwu, we see the new future of pet industry
The successful implementation of this exhibition is not only an innovative practice in the form of an exhibition, but also an epitome of the systematic upgrade of China's pet supplies industry cluster from manufacturing to branding, from supply chain to the global market.
With a global perspective, platform thinking, and precise execution, the Yiwu Pet Show is emerging as the premier destination and incubator for new technologies, products, and models in the pet industry. Moving forward, the show will continue to deepen its integrated "exhibition-sales-production" model, crafting in-depth business scenarios centered around the entire pet lifecycle. This will empower businesses to connect globally and achieve mutual success in the fertile ground of Yiwu.
