On May 9th, the 4th Western Cross border E-commerce Expo, guided by the Sichuan Provincial Department of Commerce and hosted by the Chengdu Cross border E-commerce Association and the Sichuan Provincial Supplier Chamber of Commerce, officially opened at the Chengdu Century City International Convention and Exhibition Center.
The conference will last for 3 days, with the theme of "Land, Sea, and Domestic Linkage, East West Mutual Aid". The exhibition covers an area of nearly 20000 square meters and includes seven exhibition areas: Cross border E-commerce Comprehensive Pilot Zone, Cross border E-commerce Platform, Featured Overseas Industrial Belt, Cross border E-commerce Comprehensive Services, Cross border E-commerce Imported Commodity Theme Hall, Sichuan Foreign Trade Excellence, Cross border E-commerce Talent Services, and two forum areas. It will gather more than 300 exhibitors from around the world and is expected to attract 30000 visitors. It will become an industry event for the cross-border e-commerce industry to gather in the western hinterland, draw a blueprint for cross-border ecological development, and discuss global market expansion.
The "Global Collaborative Sichuan Cross border E-commerce City (Prefecture) Empowerment Action" was launched on site
At the opening ceremony, the "Global Collaborative Sichuan Cross border E-commerce City (Prefecture) Empowerment Action" was launched, with 11 cities including Chengdu, Deyang, Meishan, Ziyang, Mianyang, Nanchong, Dazhou, Zigong, Yibin, Luzhou, and Guang'an as the first batch of empowered cities for on-site promotion. The action will focus on promoting the large-scale development of industrial agglomeration, creating well-known overseas brands, innovating local characteristic cross-border e-commerce models, improving service systems, strengthening skills training and talent cultivation, comprehensively enhancing the development effectiveness of cross-border e-commerce in various cities (prefectures), and helping "Made in Sichuan" accelerate its entry into the world stage.
The comprehensive pilot zone gathers the Western Cross border E-commerce Development Alliance and issues an industry self-discipline initiative
At this exhibition, the Sichuan Cross border E-commerce Comprehensive Pilot Zone will showcase its development achievements, representative industrial belts, and enterprises. Zigong, Ziyang City, as well as more than 10 provinces and cities including Yunnan Province, Zhejiang Province, and Chongqing City, also participated in the exhibition in groups, showcasing the new development trend of regional cross-border e-commerce with characteristic industrial layout. In order to regulate the order of the cross-border e-commerce industry and promote the healthy and sustainable development of cross-border trade in the western region, members of the Western Cross border E-commerce Development Alliance from Sichuan, Chongqing, Yunnan, Guizhou, Gansu, Qinghai, Inner Mongolia, Xinjiang and other regions released an industry self-discipline initiative at the opening ceremony. The initiative aims to strengthen the compliance awareness of enterprises, establish a collaborative supervision mechanism, and build a fair and orderly market environment from the aspects of enterprise integrity management, product quality and intellectual property protection, cross-border data security, marketing promotion and fair competition, platform responsibility and industry cooperation.
The "Made in Sichuan" brand's overseas expansion and the two-way interaction of global high-quality products entering Sichuan
Special zones are set up for on-site display of characteristic products such as electronic information, intelligent manufacturing, and textile and clothing. Buyers negotiate and select products, and channels and comprehensive service providers link resources to help the "Made in Sichuan" brand open up new trade paths and expand overseas markets. At the same time, the cross-border e-commerce import ecosystem is building an immersive global consumption scene, integrating cultural elements from various countries in the form of national pavilions to create an immersive panoramic experience, showcasing selected brands from France, Germany, Belgium, Portugal, the Netherlands, Italy, Georgia and other countries, covering categories such as maternal and child products, beauty and skincare, food and beverage, daily health products, etc., accompanied by interactive links such as imported product tasting, beauty experience area, red wine tasting, etc., to meet consumers' more diversified and high-quality purchasing needs.
Theme forum+supply-demand docking empowers new growth in the industry
More than ten forum activities were held simultaneously with the exhibition to decode the global layout and ecological construction of cross-border e-commerce, and to gain insights into the growth path of new business models. These activities included the promotion of the cross-border e-commerce industry and the launch of Rongpin's overseas activities in Chengdu's Eastern New Area, the Sichuan Cross border E-commerce Amazon Empowerment Plan Chengdu Special Event, the 2025 eBay Western Seller Growth Summit, the China Manufacturing Network - Customer Acquisition and New Opportunities Development Forum under the Great Changes, the TikTok Shop Overseas Industry Conference Chengdu Station, and the Cross border E-commerce Multi Platform Joint Forum. During the exhibition, Sichuan Foreign Trade Excellent Product Production and Sales Matchmaking Conference, Cross border E-commerce Talent Exchange and Matchmaking Activities will also be held to tap into the potential of the domestic market, expand domestic sales channels, and build a precise docking and empowerment platform between schools and enterprises.
As a benchmark format for empowering foreign trade transformation with the digital economy, cross-border e-commerce is deeply reshaping the global trade pattern by innovating and reconstructing the industrial chain. As the only professional cross-border e-commerce exhibition named "West" at present, the Western Cross border E-commerce Expo has gone through three years of accumulation. Through multi-dimensional empowerment such as industry collaboration, model innovation, talent cultivation, and standard construction, it has built an important platform for the outward oriented economy of the West, constructed a two-way channel of "buying globally and selling globally", and continuously promoted the leap of Western cross-border e-commerce towards "scale, standardization, and branding", injecting innovative momentum into the high-quality development of regional economy.
