On June 15, 2024, the 7th 616 Global Cross border E-commerce Festival and the 9th Shenzhen International Cross border E-commerce Trade Expo, jointly hosted by the Shenzhen Cross border E-commerce Association (Shenzhen Cross border E-commerce Association) and Shenzhen Radio and Television Group, grandly kicked off at the Shenzhen Convention and Exhibition Center. The theme of this exhibition is "Cultural Cross border, Brand Overseas, and Intelligent Power", bringing together more than 2000 exhibitors, over 200 government and enterprise leaders, and tens of thousands of practitioners from around the world to present a global cross-border e-commerce feast that integrates technology display, business docking, and industry insights.
Highlight of the exhibition site
Full industry chain coverage, scale and innovation advancing simultaneously
The scale of this exhibition reaches 60000 square meters, covering the entire industry chain including AI intelligence, cross-border logistics, financial payments, and overseas warehousing. Inside the exhibition hall, AI driven intelligent product selection systems, flexible supply chain solutions, and carbon neutral logistics technologies have become the focus. For example, 4PNT Sifang Network showcased an overseas warehouse management system that supports multi platform and multi warehouse linkage, helping enterprises achieve refined logistics operations.
The three in one mode of "festival+exhibition+broadcast" was adopted for the first time. The online and offline linkage attracted more than 28000 visitors on the first day, and the efficiency of trade docking was significantly improved.
Industrial Belt Cluster Debuts, Chinese Manufacturing Strengths Going Global
More than 20 characteristic industrial belts across the country participated in the exhibition, covering Suzhou home furnishings, Yiwu small commodities, Huzhou children's clothing, and more. The "Shenzhen Manufacturing Going Global" plan jointly launched by the Shenzhen Municipal Government and the Shenzhen Cross Industry Association helps enterprises upgrade their brands through comprehensive marketing services. In the exhibition area, local enterprises in Shenzhen showcase their innovative strength from 3C electronics to new energy products with "intelligent manufacturing" as the core, attracting international buyers to stop and negotiate.
Payment and financial technology empower global trade
PhotonPay booth (B19 in Hall 1) became the focus of the entire event, with its integrated payment solution covering over 180 countries and regions, serving more than 200000 enterprises. During the exhibition, PhotonPay won the "2024 Outstanding Financial Services Award", and its CEO Lewison Chen was selected for the "Salute to 100 Cross border E-commerce People" list, demonstrating the supportive role of financial technology in the cross-border ecosystem.
Government and enterprises jointly discuss the future of the industry
In his opening speech, Huo Zhenyu, Honorary President of the Cross border E-commerce Association, emphasized that the Cross border E-commerce Festival is not only a technology showcase platform, but also a bridge connecting global trade, calling for industry cooperation to address compliance and digital transformation challenges.
Pakistan's Ambassador to China Khalil Hashmi pointed out that cross-border e-commerce provides an international springboard for small and medium-sized enterprises, and he looks forward to deepening cooperation between China and Pakistan to share the benefits of digital trade.
Zong Fangyu from the Development Research Center of the State Council proposed that the world needs to jointly build green supply chains, promote the integration of "AI+cross-border e-commerce", and drive sustainable development with technological innovation.
Special activity: Cracking industry pain points
Legal Protection: Building an Overseas Rights Protection Network
In response to the frequent intellectual property disputes among cross-border sellers, the exhibition has set up a legal session, launched the "Escort Program" and "Insurance Platform", integrated legal resources and financial support, and helped enterprises cope with risks such as TRO bans.
Logistics and Payment Innovation Forum
Multiple sub forums focused on topics such as "AI+Payment" and "Green Logistics". Wynn Octopus showcased a multimodal transportation network of air, sea, and land, which can reduce cross-border transportation costs by 30%; Fintech companies are exploring how blockchain technology can enhance payment transparency and security.
Honor and Benchmark: The Rise of Industry Power
Enterprise Award: Wynn Octopus has won the "High Quality Development Award" and its customized logistics solution has been highly recognized by the market; PhotonPay has won the Financial Services category award for its technological strength.
Character List: The "Salute to 100 Cross border E-commerce Professionals" list released on the occasion of the 10th anniversary of the Shenzhen Cross border Association covers entrepreneurs, policy advocates, and technology pioneers, showcasing the diverse ecology of the industry.
Outlook: From 'Wild Growth' to 'High Quality Going Global'
During the closing forum, Wang Xin, Executive Chairman of the Cross Strait Association, stated that in the future, we will deepen international cooperation and build a resource docking platform through international forums, inspection teams, and other forms to promote the deep integration of Chinese brands with the global market. The industry consensus is clear: technological innovation, compliance, and green transformation will become the core driving forces in the next stage.
The 7th 616 Global Cross border E-commerce Festival is not only an industry event, but also a deep dialogue on the global trade ecology. From technological empowerment to policy guidance, from Made in China to global brands, Shenzhen is writing a new chapter of "buying globally and selling globally" with an open attitude, injecting Chinese wisdom into the high-quality development of global cross-border e-commerce.
