On June 16th, the 8th Global Cross-border E-commerce Festival & the 10th Shenzhen International Cross-border E-commerce Trade Expo 2025 opened at the Shenzhen Convention & Exhibition Center (Futian). The exhibition covered an area of nearly 40,000 square meters, gathering over 1,000 exhibitors to comprehensively showcase the latest developments and trends in the cross-border e-commerce industry. On the first day alone, it attracted over 36,000 visitors.
For many years, as an important showcase and exchange platform for the cross-border e-commerce industry, this exhibition has served as a "wind vane" for gaining insights into industry trends. Within the exhibition area, well-known brands from various regions gathered, with over 40 industrial zones showcasing their products, including Zhongshan lighting, Shantou toys, Huzhou Anji, Fujian Shishi, Guangzhou clothing and beauty makeup, Jiangsu pet supplies and outdoor products, Shenzhen 3C electronics, etc. Purchasing groups composed of more than 30 countries, including Germany, France, South Korea, Japan, etc., shuttled between various booths, seeking cooperation opportunities.
At the exhibition, a plethora of cutting-edge technologies such as AI product selection, blockchain traceability, and smart logistics were showcased. From digital platforms that enable global reach with a single click to comprehensive and compliant service solutions, the innovative practices of various exhibiting companies have injected vitality into the cross-border e-commerce industry, demonstrating a deep exploration into the digital and intelligent upgrade of cross-border e-commerce.
Wang Xin, President of the Shenzhen Cross-Border E-commerce Association, stated that the association has been promoting the construction of a cross-border e-commerce ecosystem. Currently, it has established 34 international city hubs globally and 27 operation centers domestically. In the future, it will continue to serve as a bridge and link in the field of cross-border e-commerce, further strengthening international cooperation and promoting the deep integration of Chinese industries with international markets.
At the event, the Global Cross-border E-commerce Association made its debut, and simultaneously, the National Cross-border E-commerce Association Industry Overseas Expansion Alliance was launched, signifying that China's cross-border e-commerce has evolved from decentralized operations of "individual breakthroughs" to an upgraded "group collaboration". The alliance will establish a collaborative system for "going overseas together", empowering the entire chain from supply chain to brand end, activating the potential energy of industrial clusters with systematic solutions, and building a symbiotic development ecosystem.
